In November 2017, when Time named Fenty Beauty one of its Best Inventions of the Year, the magazine revealed that the brand had raked in a whopping $72 million in its first month (five times what Jenner made in the same period). Though representatives for both Fenty and Sephora declined to share revenue or sales numbers with Glamour, early estimates compared Fenty's monumental success to that of another celebrity mogul's beauty line: Kylie Jenner's Kylie Cosmetics. For light shades, however, there is an overwhelming number of options. "Brands tend to choose just one undertone and neglect the others," she says. "Many blushes still don't work for dark skin." She's also noticed a lot of dark foundation shades are still reading ashy. "A lot of times a pale pink blush will look pretty, but if it has a white base to it, it'll come off ashy on someone with medium-to-deep skin," she says. The next products Tang says she'd love to see improvement in are bronzers and blush. She points to Jackie Aina's work with Too Faced on its foundation expansion and Alissa Ashley's collab with NYX as shining examples of what happens when black women are given a seat at the table. "The opportunities for black influencers to collaborate with beauty brands on more inclusive foundation shade ranges has increased tremendously, too," says Michanna Murphy, a Washington, D.C., makeup artist. CoverGirl, Maybelline, and Dior, to name just a few, all now carry 40 shades of foundation-MAC even has 60. In the year since, both Tang and Robertson say the Fenty Effect (i.e., the chain reaction of brands launching more inclusive shade ranges in response to Fenty's fanfare) has dramatically changed their experience with shopping for foundation. This content can also be viewed on the site it originates from. You're perfect the way you are,' because they didn't carry any foundations that matched." "I've had makeup sellers say, 'Oh, you don't need foundation. ![]() After all that, I had to end up buying it online-and you know how hard it is to match yourself online." Even at prestige stores, where there were more options but formulas cost triple or quadruple the price, Tang says she'd often find herself hitting a dead end. "One day I'd go to one store, the next day, I'd drive a ways to the other. ![]() "Once, I was looking for a specific drugstore foundation and went to five different Walmart and Target stores, and I still couldn't find ," she says. Despite living in Dallas, Texas-where roughly a quarter of the 1.1 million people are black-the 27-year-old says it would often take her days of searching to find a shade that suited her "very dark skin with cool red undertones." Before this time last September, if Nyma Tang wanted to buy a new foundation, she'd hop in her car, cross her fingers, and brace herself for the scavenger hunt to begin.
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